eleos logo
Got Questions?
hero image

Embedded Life Insurance

Boost your revenue, reputation and retention

Integrating Eleos white-labelled life insurance into your platform means a new passive income stream for you and essential financial protection for your customers.

hero image

Our partners


We’re not reinventing the wheel, just making it better at generating revenue

B2B insurance is still sold using out-dated methods that make it hard to buy a policy. Consumers expect to buy their products in one uninterrupted journey.

The old way:

Illustrative quotes
Phone calls with agents
Lengthy under-writing process
Decision in days

The Eleos way:

Customisable quotes
Online eligibility check
No phone calls
Buy in minutes

The perfect fit for every business

The Eleos platform works for businesses of any size, with choices that range from no-code self-hosting to full customisation. Plus you can always count on our expert help and support.
Referrals couldn’t be easier

Our referral process is simple - just make the introductions and we’ll do the work.

Plug in and go

Integration is simple, with no set-up costs, to get you live within a week.

Full regulatory compliance included

As a partner you’re covered by Eleos’s FCA authorisation.

Make it your own

Create your own exceptional user experience with our API that makes full customisation effortless.

The efficient way to sell

With Eleos embedded and white-labelled options your customers can now buy insurance in minutes from within your customer journey.

Essential protection for your customers

In the UK 65% of people do not have life insurance* even though it’s the most cost-effective way of providing for our families after we’ve gone. That’s a huge untapped market which Eleos is opening up for its partners.

Awareness is low and access limited, largely because policies are most often sold as secondary items on the back of other products like mortgages.

Eleos is committed to raising awareness and improving access so this essential protection to the rest of the population, whatever their circumstances.

man holding cellphone
* Direct Line Group
man holding cellphone
* Direct Line Group

Integration is seamless

From no-code self-hosting to fully customisable options


The lightweight solution.

Suitable for any business. Refer your customers to a co-branded portal and we’ll do the rest.

Referral plus

A seamless experience through data exchange.

Share with us the data we need to provide customer quotes for an uninterrupted user experience.


The fully native experience.

Use our suite of APIs and webhooks to create a smooth, straightforward journey for your customers.

Why choose Eleos?

What Eleos does for you:

Fast, seamless integration
A new revenue stream from existing customers
No cost, no risk, no pressure on your resources
Built-in compliance
Expert technical support
Immediate return on investment

What Eleos does for your customers:

Online access to life insurance on a platform they know and trust
Financial security and peace of mind for themselves and their families
Even greater confidence in your brand

Plus valuable free extras that come with every Eleos policy

  • Cashback when they buy from top brands
  • 24/7 remote GP
  • Mental wellbeing support
  • 20% gym discount

More Insurance Products

We're also pioneers of digital income protection insurance in the UK


The profit margins on selling insurance are substantial but setting up an insurance operation from scratch is expensive and depends on satisfying rigorous compliance requirements. Eleos white-labelled insurance eliminates these concerns by providing a readymade, fully tested solution which gives partners full regulatory compliance as appointed agents under Eleos’s FCA authorisation.
It costs nothing to embed Eleos white-labelled insurance into your platform*. There are no licences to pay for and our technical support comes as part of the package.
Eleos white-labelled insurance is ready to plug in and go. Our partners are up and running in less than a week. With no investment, you can start earning form day one.*
No. All insurance risks are assumed by our underwriters. As an appointed agent of Eleos you take commission on every policy sold but none of the risk.
You don’t need to. Eleos is authorised and regulated by the Financial Conduct Authority (FCA) and that authorisation extends to our partners. Our policies are also backed by the Financial Services Compensation Scheme (FSCS) which gives a guarantee of protection to policy-holders.
eleos logo
Eleos Life Limited (FRN: 998550) is authorised and regulated by the Financial Conduct Authority. Eleos Life Limited is a company registered in England and Wales (Company Number 14010855), with its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.©Eleos Life Limited 2024