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Got Questions?

Embedded Income Protection Insurance

An easy source of new revenue streams

Grow your brand loyalty, give your customers essential financial protection and boost revenue with Eleos white-labelled income protection insurance.

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Our partners


How does our solution work?

As a fully digital insurance provider we exist to innovate.

We give our partners:

Easy entry into the profitable insurance market
Simple embedding of white-labelled insurance with no investment costs
Built in compliance under our FCA authorisation
A no-risk commission sharing model

You give your customers:

Insurance they can buy entirely online in minutes
Digital policy management and free customer support
Exclusive money-saving offers and free healthcare services
Financial security and peace of mind

Our Embedded Income Protection Insurance works for businesses of every size

Easy referrals

Point your customers to us and we’ll take them the rest of the way.

Fast activation

There are no set-up costs and our simple integration process gets you live within a week.

Regulatory compliance built-in

As a partner you’re covered by Eleos’s FCA authorisation.

Brand customisation

Our APIs make customisation with your own brand colours and logos simple.

We’re not reinventing the wheel, just making it better at generating revenue

B2B insurance is still sold using out-dated methods that make it hard to buy a policy. Consumers expect to buy their products in one uninterrupted journey.

The old way:

Illustrative quotes
Phone calls with agents
Lengthy under-writing process
Decision in days

The Eleos way:

Customisable quotes
Online eligibility check
No phone calls
Buy in minutes

Why choose Eleos?

Our proprietary full-stack B2B2C solution enables partners to embed our white-labelled journey into their existing platform with no set up costs.*


The lightweight solution.

Suitable for any business. Refer your customers to a co-branded portal and we’ll do the rest.

Referral plus

A seamless experience through data exchange.

Share with us the data we need to provide customer quotes for an uninterrupted user experience.


The fully native experience.

Use our suite of APIs and webhooks to create a smooth, straightforward journey for your customers.

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Additional benefits of Eleos to your customers

Online access to income protection insurance on a platform they know and trust The financial security and peace of mind that comes with protection from the unexpected Plus valuable free extras that come with every Eleos policy

Cashback every time you buy from popular brands

24/7 remote access to GPs

Mental wellbeing support

20% gym discount

£6,000 of life cover

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What else does Eleos offer

Eleos is pioneering change as a fully digital insurance provider.


The profit margins on selling insurance are substantial but setting up an insurance operation from scratch is expensive and depends on satisfying rigorous compliance requirements. Eleos white-labelled insurance eliminates these concerns by providing a readymade, fully tested solution which gives partners full regulatory compliance as appointed agents under Eleos’s FCA authorisation.
It costs nothing to embed Eleos white-labelled insurance into your platform*. There are no licences to pay for and our technical support comes as part of the package.
Eleos white-labelled insurance is ready to plug in and go. Our partners are up and running in less than a week. With no investment, you can start earning form day one.*
No. All insurance risks are assumed by our underwriters. As an appointed agent of Eleos you take commission on every policy sold but none of the risk.
You don’t need to. Eleos is authorised and regulated by the Financial Conduct Authority (FCA) and that authorisation extends to our partners. Our policies are also backed by the Financial Services Compensation Scheme (FSCS) which gives a guarantee of protection to policy-holders.

94% of the UK don’t have Income Protection Insurance - that’s a huge untapped market*

Be the ones to provide this essential insurance to your customers

*FCA Financial Lives Survey 2022

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Eleos Life Limited (FRN: 998550) is authorised and regulated by the Financial Conduct Authority. Eleos Life Limited is a company registered in England and Wales (Company Number 14010855), with its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.©Eleos Life Limited 2024